SAP AI Illustrated Video

Art Direction / Illustration

My Role

I concepted and illustrated a series of animations and transitions. I supported creative leads in select voice-over talent as well as presenting my work to clients. I provided guidance and art direction for a motion designer who animated my designs. After the main video was complete, I selected a series of social cuts to be used across various platforms.

Background

The goal, to capture customers interest and educate individuals on SAP’s longstanding integration of AI in their services. Vibrant animations were overlaid with immersive narration to tell this story.

Digital illustration of Earth with constellations connected by yellow lines in space.
A digital green graphical equalizer display showing four vertical bars of varying heights, with two yellow circles at the bottom right corner that transitions into a truck moving from left to right.
Nighttime cityscape with a construction crane and a high-rise building under construction.
A stylized, abstract image of a mountain with a sharp peak, with a dark silhouette of an eagle's head at the peak and a glowing, curved line resembling a trail or path.
A colorful digital illustration of a modern multi-story office building at sunset with illuminated windows.