SAP AI Illustrated Video

My Role

I concepted and illustrated a series of animations and transitions. I supported creative leads in select voice-over talent as well as presenting my work to clients. I provided guidance and art direction for a motion designer who animated my designs. After the main video was complete, I selected a series of social cuts to be used across various platforms.

Background

The goal, to capture customers interest and educate individuals on SAP’s longstanding integration of AI in their services. Vibrant animations were overlaid with immersive narration to tell this story.