Microsoft Higher Education
Art Direction / Branding / UI / UX
My Role
I assembled and visually directed the creation of 3D interactive site. I collaborated with creative leads, 3D artists, and developers. I helped sketch, research, and iterate to eventually form a series of 3D renders, a 3D campus, and user interface filled with informational content juxtaposed by vibrant designs.
Background
The world is fraught with outdate systems running vast quantities of data and information. Colleges, universities, and public instutions are some of the most prolifically outdated in their technology usage. Microsoft wanted to illuminating the benefits and capabilities they had for higher education institutions across the world. Our approach was to create dimensional environment, representative of higher education campuses, to allow Microsoft salespersons to literally walk their clients through an informative web experience.