Amazon Fire TV Retail Experience

Art Direction / Branding

Living room with a flat-screen TV displaying Amazon Fire TV streaming service menu, white sofa, wooden coffee table, and modern decor including plants and framed artwork.

Reimagining retail storytelling for connected entertainment

I led art direction and design for a retail brand experience for Amazon Fire TV, deployed across more than 1,000 stores throughout North America.

Working across motion, print, and 3D design, I created storyboard concepts, dimensional environments, and integrated retail assets in collaboration with a multidisciplinary team. The approach introduced a calmer, more immersive visual experience that helped Fire TV stand out in high-traffic retail spaces.

View the case study
A USB flash drive with the Amazon Fire TV logo on it, placed on a dark surface.
Wooden coffee table with remote controls, a colorful children's drawing, and markers, in a warmly lit room.
Close-up of an Amazon Fire TV device inside a locker or cabinet with a small ventilation opening.
Sketch of a storyboard with squares and squiggly lines indicating type placement.
A promotional video advertising movies, TV shows, and sports streaming services, using dynamic animation highlighting live and free content in 4K resolution.
A storyboard of a remote tucked under a blanket.
Storyboard of multiple overlapping triangles in a geometric pattern.
Animated clip showing two characters from the TV show Outlander sitting together in a forest, with the Outlander logo and 'Watch Now STARZ' text in the upper left corner.