Amazon Fire TV Retail Experience

My Role

I built out and integrated Amazon Fire TV’s brand and content across animated, print, and 3D assets. I sketched out dimensional scenes, designed storyboards, strategically chose video content, and collaborated with a team of creatives to deliver a set of assets to Amazon to display in retail stores, like BestBuy, across North America.

Background

With retail stores being covered in eye-catching, vibrant marketing materials, we need to find a way to excite customers in stores to explore and engage with Amazon Fire TV products. Our solution was to take a step back from the neon, flamboyant signage and create a moment of calm. We used tangible textures in a welcoming 3D environment to provide a friendly message to customers rather than a loud one.