Citrix Brand Refresh

Art Direction / Branding / Campaign

Rebuilding an enterprise brand for a new era

I led art direction and brand design for a full Citrix rebrand, building a modern brand system and integrated campaign to reposition the company’s enterprise platform.

Working with designers, motion artists, and copywriters, I directed the creation of a 50-page brand book, strategy playbook, campaign assets, templates, and launch materials. The resulting system included illustration libraries, motion kits, and messaging frameworks designed to scale across ongoing B2B and B2C marketing initiatives.

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Collection of Citrix branding materials including posters, digital screens, brochures, a water bottle, and a conference booth, all featuring blue and green color schemes and modern graphic designs.

Brand System

A collection of pages from the Citrix brand guide containing sections on patterns, typography, illustrations, and iconography.

Brand Book Highlights

A collection social media and eBook templates for Citrix, featuring blue and green geometric patterns, text emphasizing adaptable platforms and workforce security, and images related to technology and work.

Templates