Citrix Brand Refresh

My Role

I was the lead art director overseeing the creative direction, production, and design of a 50-page brand book, strategy playbook, deck templates, landing page, social posts, infographics, and launch video. I led and collaborated with 4 designers, 1 motion designer, and 2 copywriters with the support of a senior creative director. I presented all the progress and final assets to our clients including the GTM Executive, Senior Brand Marketing Leader, and Lead Brand Designer at Citrix.

Background

Citrix has evolved into a modern, powerful platform and required a brand identity to match. Our goal, to reintroduce Citrix with a sharper, more modern brand identity
that reflects the evolution of the company itself. To properly reintroduce Citrix, we needed to create a series of asset collections, libraries, and guidance. From 25+ illustrations to a copy library, motion template kit, and so much more, the clients were able to immediately apply the brand refresh beyond the provided elements to create a seamless transition to their customers.