BREEAM Brand Refresh

My Role

I was a responsible for concepting, iteration, design, and art direction. My role was to help define and communicate what made BREEAM meaningfully different in an oversaturated sustainability market. I conducted a deep dive into the organization, its competitors, and its customers to develop clear positioning territories and eventually complete a brand refresh to use in their newest global campaign.

Background

BREEAM is a certification system recognized as the gold standard in sustainable architecture. The team at BREEAM partnered with my team to clarify how their certification system could differentiate itself in a rapidly growing market where sustainability claims are becoming increasingly crowded and indistinct. The resulting design system spanned social, interactive, and bold out-of-home advertising. By translating technical authority into a fresh, confident brand expression.