BREEAM Brand Refresh

Design / Art Direction / Campaign

Infographic of a sustainable roundabout.

Refreshing sustainability’s gold standard for a modern market

I led concept development and art direction for a global brand refresh and campaign for BREEAM, a leading sustainability certification system.

Through research and strategic positioning, I helped clarify BREEAM’s role in a rapidly expanding sustainability market. The resulting brand system extended across digital experiences, social content, and large-scale out-of-home campaigns.

A web page, two LinkedIn social ads, and out of home ads designed for BREEAM's new branding campaign.

Campaign System

Three LinkedIn social ads displaying the new data visualization style developed for BREEAM's branding.