Adobe and Microsoft Campaign

My Role

I was a responsible for client communication, design support, and project oversight.

Background

An end-to-end campaign system centered around a strategic plan and associated visual assets to share the benefits between Adobe and Microsoft technological partnership. From strategy to creative, I led a team of strategists, designers, and copywriters in our work with Adobe and Microsoft. This project included an extensive set of deliverables — we built a 45-page messaging and positioning framework document, three infographics, one landing page, a 9-page eBook, a set of banners ads, a series of LinkedIn posts, copy for a three-phase email series, and a full resource collection compiled from all design assets we built. I was responsible for presenting progress and incorporating client feedback across all the creative deliverables.